LDS Church Public Relations have played a central role over the last few years in shaping Mormon public discourse and responding to institutional crises. They have come under some criticism because of how their obvious management of church communications seems to have eclipsed the role of our ecclesiastical leaders in steering the church’s public affairs. Whether this is a good or a bad thing remains to be seen but one thing for sure is that those of with an interest in public relations have often been left scratching our heads.
Joseph Peterson is one such PR specialist who has been observing the corporate church’s attempts to curry favour with internal and external stakeholders. He joins ATF to generously offer some very fine tips and some constructive feedback for LDS PR – pro bono!